We are not successful unless your website is successful!  When making a website for a client I really want the site to work and help that client achieve their objectives and goals.  What is the point of a website if all it does is site there in cyberspace looking pretty for NO ONE to see?  In a local market all you need is some basic SEO and some good Analytics to get your website producing new contacts, leads, jobs, sales or what ever you objectives are.  I use Google Analytics and install them on every site we make.  This is a very powerful peice of software and it is FREE.  Once installed I invite the owner of the website to be able to view the information about the traffic and visitors that go to their site.  This helps determine whether the site is attracing vistors successfully.