PAID VS. ORGANIC SEARCH
No one is going to see your site unless something is done. Either traditional advertising, or online advertising must be done in order for your website to be effective. There is no “magic wand” solution to getting visitors to your site. Further more there is no “magic wand” solution to get your visitors to do what you want them to do on your site when they get there. With experience in Web Site Usability, Search Engine Optimization, and Pay Per Click Advertising together we make your site successful and a viable part of your business plan.
PPC Advertising – Pay per click (PPC) is an advertising model used on search engines where advertisers only pay when a user actually clicks on an ad to visit the your website. (click here for a complete definition) Together we can target specific industries globally, nationally, and even locally. This is the only way you can actually be in the number one spot on a search results page. I have managed campaigns that range from a few hundred dollars a month, to tens of thousands. The bottom line is that no one will be looking at your website unless you include your address in your print adds, hand out business cards with your web address on them, or advertise online. Since Google is the number one search engine on the web and they have the best suited online advertising solutions, I focus my knowledge utilizing their programs. (click here for a brief overview of the Google Adwords pay per click program)